#NoFilter → Campaign,Branding, Print

The #Nofilter campaign aims to raise awareness and encourage residents and guests of Miami Beach to refrain from littering or burying cigarette filters in the sand. By highlighting the detrimental impact of these actions on the environment and local ecosystems, the campaign intends to foster a sense of responsibility and promote a cleaner, more sustainable Miami Beach. Once the design was finalized (See below) it was placed on bus shelter, A-frames along beach entrances and spread through social media and news outlets.

DURATION
2 Months

KEY SKILLS
Visual Design, Illustrator, Photoshop, Photography

HOIZONTAL_NOFILTER.jpg
Parks_No_FilterV2[26333].jpg
NO_FILTERfinal_Plain[26349].jpg

The Campaign

Communication Channels:

1. Social Media: Utilize the #Nofilter hashtag on platforms like Instagram, Twitter, and Facebook, sharing visually appealing and informative posts.


2. Public Service Announcements (PSAs): Engage with local news stations, TV channels, and online platforms to run informative PSAs about the campaign.


3. Beach Signage: Install attractive and informative signage across popular beach areas, highlighting the negative impact of cigarette filter littering and encouraging proper disposal.


5. Website and Online Resources: Create a dedicated campaign website providing educational materials, videos, and resources for proper cigarette filter disposal.

Estimated Budget:

The total estimated budget for the #Nofilter campaign is $100,000, allocated as follows:

  • Creative development and design: $30,000

  • Social media promotion: $20,000

  • Signage production and installation: $15,000

  • Public service announcements: $15,000

  • Events and workshops: $10,000

  • Website development and maintenance: $5,000

  • Miscellaneous expenses: $5,000

Target Audience:

  • Miami Beach residents.

  • Tourists and visitors to Miami Beach.

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