Maxwell’s Tree Farm→ Branding, Print

Maxwell’s Tree Farm is a Christmas tree farm that began in the spring of 1992. Located in Maxwell, Iowa this tree farm has been around for over 40 years. Their comprehensive rebrand included a new logo, color, and finally a visual identity. The goal was to rebrand Maxwell’s Tree Farm, from a word of mouth business to a powerful brand with strong identity while still including their family owned legacy. To do this, I focused on the Christmas season their busiest time of the year, typography was also created to make the logo unique for the brand.

DURATION
4 Weeks

KEY SKILLS
Visual Design, Illustrator, Photoshop, Adobe XD